This unique project saw Two IFC wrapped in the world's biggest newspaper to highlight Financial Times' recently launched Asian edition and, at the same time, raise the profile of Hong Kong's tallest skyscraper which had recently been completed. The building wrap was the first of its kind seen in Hong Kong and used 20,000 square metres of mesh-style fabric. The wrap at a height of 400 metres covered 50 floors of the Two IFC building on the North and East sides and was taller than all but a handful of Europe's highest skyscrapers. The wrap took almost two weeks to print and 12 days to erect. At the time, it was the second largest billboard in the world at that time.